Imagine you have a very good product that solves many problems faced by your customer and your product magically solves all those problems this makes your customers feel crazy about the product and your sales reach the sky.
But wait this happens only when people know you have a solution for their problems.
What if you have made an epic solution for people but you completed it and made it secret in your office this doesn’t make sense
And people people will never know without marketing that product and all those efforts that your team has kept in making such great solution will be wasted which shouldn’t happen
So what you should be doing
one should market your product to reach market and solve problems of people
But how can you do that and what exactly is marketing
Marketing is all about reaching a person in right time with a right product and these 3 rights plays a very very crucial role
What if you sell market hot beverages in a dessert are will you get good amount of leads obviously no and what if you sell chilled cool drinks in hilly areas again you will get 0 leads in most of the times
So all you need is to target right people in right time with tight products and nurture them get into your funnel
But marketing is very wide things and how can i choose a way that fits my product and make it viral
Should i go door to door and explain people which helps me to reach more people
Reaching people door to door and explaining to them about your product which we have seen in childhood where a formally dressed guy comes to our home and explains about some books or daily used goods and sells us is not marketing which is sales and you need a sales team for that.
Marketing helps a product reach marketing and helps people to get an idea about the product the process of sales include nurturing those people to buy that product
Sales process in India has a very famous dialogue in every sales pitch ie.., sir please sir which should be avoided
When coming to the process of marketing to make the product viral
It all starts with finding what category is your product it stands first in starting your marketing campaigns because the way we market things differ from every category of product
Basically there are two types of products
B2B – Business to Business
B2C – Business to customers
B2b products are those products where it helps other businesses consider yourself as a business and if your product helps other businesses then your product falls into b2b category
B2c products are those products that helps directly to customers again think o a situation where you are a business and your products can be directly used by customers these are like washing machines , refrigerators and many more
B2b products require direct targeting of businesses and those campaigns should be setup in such a way and b2c requires bulk marketing where it can be marketed to huge set of customers at once
And now after categorizing your product it all depends on choosing the right channel to market your products
There are numerous channels in to market your products
It can be digitally or offline depends on the category of the product and when it comes the reach of the marketing campaigns will be high as the digital media is growing fast and it again depends on the product type
Various channels of marketing include
Offline interactions and many more
As said marketing is very wide subject here are the main channels of marketing
Advertising stands first and this is one of the most famous marketing channels. There were various kinds of advertising digital media , offline print media , banners and various forms.
Creative ads attract most people and whenever ads are created they should be in a form where people shouldn’t think of skipping them and they should attract
Like imagine of creative campaigns like dairy milk ads how touching they are and there is particularly this advertisement of Mi phone by scbang
https://youtu.be/mnSjPr6EZ7U – dairy milk add
https://youtu.be/c6vanXd6egs – mi y3 add
Have a look at those ads and how they are using the present situations in both the ads and making the process of advertising viral
Not only these facebook ads, google ads, all these ads should be eye catching and should be irritating so that people love to watch them.
Make people forget that there is a skip option with creative and eye cathay ads
Influencer marketing is something which is a bit expensive but works really well in some cases its all about using well familiar influencing people to showcase about your products we always see inspiring personalities recommending various products which mostly falls under influencer marketing and sometimes when you think of some famous product you remember the influencer you have seen in the add and this happens viceversa too like how we remember sachin tendulkar for boost , shoni for mahalacto and number of ads
This also ads a clickbait too
When you see a famous personality in an add there is a huge chance of people watching that complete add if they like that influencer
And few products will send free samples to influencers and get endorsements by which also works really really well and we see a number of examples in social media for them.
Offline interactions work really well this creates a huge impact on audience regarding all it need is a perfect place and a perfect time
This creates a positive impact on brand and what brands usually do is engage with audience in a fun way and interact with them sometimes they give some goodies to a set of people based on various aspects like winners of activities
Offline interactions can be meetups where brands try to educate people on a particular aspect at the end they specially endorse about the brand and mostly brands choose a topic which is relevant to their product so that it attracts an audience even better.
Marketing is all about creative ways to interact with people and increase awareness about the product or brands the next booming thing brands doing these days is interacting using memes content
So from next time when someone says marketing is not a creative field you will have a strong answer.
Having a website for your business gives a whole lot of advantage in marketing your service or product. Once should have their own professional website to stand in this digital world there is a saying which says when you are not online you are not alive online.
To know more about why you should be having a professional website and how well it works to market your business
Marketing digitally gives you a whole lot of advantage to know more about how to market digitally and what exactly is digital marketing you must visit the below website
people often get get confused regarding where to invest in digital marketing as it is very wide this article helps you in knowing the latest trends of digital marketing
To understand the importance of digital marketing all you need is the below article
some times public speaking plays a very crucial role in order to showcase your brand through voice when your brand or company have good communicators it works insane and drive attention the below article helps you knowing more about public speaking
story telling has became the most famous way to represent your brand and most brands even started doing it people love listening or watching to stories trying this process helps you to build a good connection with customers
still not convinced about why should start storytelling for your brand here have a look at the below article
want to know the difference between traditional marketing and digital marketing here is a detailed article for you